FHAMERICA expanding distribution partnerships in Central Amercia and Caribbean to a very small but specialized region and markets.
Caribbean:
With an apparent smaller footprint, the Caribbean presents a more
aggressive market capacity with a scattered scenario due to being
composed of many small islands. Although conservative and with some
product entry red tape the market is a growing at a much faster rate as
the Central America market in luxury items. This is due in part to the
hospitality industry.
In the last 18 months Cable & Wireless has lost its monopoly
standing in the islands with private foreign TELCO companies that
include DIGICEL which is a strong player with Cellular and land lines
infrastructure. There is evident low quality tone service as calls to
the Caribbean are usually plagued with low sound or Interference
during
conversations.
FHAMERICA has significant local presence in the Caribbean and is
always actively seeking new opportunities to improve our local ties
with resellers and private industry on an ongoing basis.
Central America:
This growing region is significantly conservative due to government and cultural protocols. Although the length of transactions from prospecting to order are lengthy, the right local partners are necessary for adecuate market or product growth.
Telecommunications infrastructures are in place although at times hidden by red tape, but significant growth is forecasted in this region due to CAFTA agreements. FHAMERICA ia actively involved in the Central America region which excludes Mexico as part of this region for the long term with several significant product to market strategies that include Audio/Video Conferencing and Visual Equipment for Corporate, Government and Hospitality markets.
In this markets a local presence is required for product awareness and market penetration or early efforts can fade away. FHAMERICA is actively partnering strategic alliances to maintain momentum for the long term with a long term plan of local service and stocking facilities for commercial accounts.
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